Illustrated people with pride symbols


Proud to partner with Family Equality

Family week celebration on the beach in Provincetown, MA

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Family Equality was founded as the “Gay Fathers Coalition” in 1979 at the National March on Washington for Lesbian and Gay Rights by gay fathers who bravely left their heterosexual marriages to pursue their truth — and who were, as a result, denied access, including parenting privileges, to their children. In the 1970s, Family Equality‘s founders could scarcely imagine the possibility of LGBTQ+ people consciously and intentionally forming their own families. Today, the organization is the largest of its kind in the world, driven by that same truth-pursuing spirit to ensure that every LGBTQ+ person has the freedom to find, form, and sustain a family through both equality under the law and of lived experiences.

CARE WITH PRIDE® is proud to serve as a National Corporate Partner of Family Equality as well as title sponsor of Family Week, the largest gathering of LGBTQIA+ families in the world produced by Family Equality each summer. During this week-long celebration our participating CARE WITH PRIDE® brands host various events and activations to make the week fun and memorable for families.

In addition, since 2020 CARE WITH PRIDE® has teamed up with Family Equality to develop 750+ Care (With Pride) Packages that are provided each year to LGBTQIA+ families who need it most, with a focus on those with trans or nonbinary family members. Our care packages change every year but past items have included a coloring book from longstanding Family Week host location Provincetown, MA, custom art commissioned from queer illustrators, an herb garden, custom CARE WITH PRIDE® puzzle, a deck of cards, limited edition Pride products and more. Even though our care packages were originally intended as a way to celebrate together during the pandemic, CARE WITH PRIDE® will continue sending care packages to families in the community to enjoy a little bit of Pride no matter where they are or how else they choose to celebrate.

Allies with Outright International

This year, as CARE WITH PRIDE® continues to expand globally, we‘re proud to kick off a partnership with Outright International, one of the few LGBTQIA+ organizations that operates to safeguard the rights of LGBTQIA+ people globally. Founded in 1990, headquartered in New York and with staff and board directors in more than a dozen countries, Outright works at the international, regional, and national levels to research, document, defend, and advance human rights for LGBTIQ people around the world.

Outright partners directly with human rights defenders, allies, and organizations to produce reliable data on the experiences of LGBTQIA+ people around the world, support research-based advocacy, and invest in the movement to promote the human rights of LGBTQIA+ people everywhere. The organization fills research gaps, provides trainings to community members and allies to develop their expertise, and brings key stakeholders together to exchange information on best practices related to ending violence based on sexual orientation, gender identity or gender expression, and sex characteristics. And Outright vigilantly monitors, research and documents the discriminator and life- threatening conditions that LGBTIQ people face to spur action to stop human rights violations when they occur. CARE WITH PRIDE® is partnering with Outright to amplifying our values of inclusion and equality, as well as our commitment to the global LGBTQIA+ community through support and community engagement.

Sharing Stories With The GenderCool Project

Gender Cool Project

Kenvue’s CARE WITH PRIDE program is excited to partner with The GenderCool Project to include "A Kids Book About Being Inclusive" in our 2023 Care Packages. This book is co-authored by GenderCool Champions Rebecca and Ashton. The GenderCool Project works with more than 20 Champions nationwide ages 12-18 to share their positive stories as thriving transgender and nonbinary youth, in order to change misinformed opinions. To learn more, and hear the diverse stories of the GenderCool Champions, visit